[Marketing and Pricing] Tools for Bundling and Upselling

Bundles are everywhere. While one is usually inclined to think of the more notorious examples of software bundles or copiers and paper, essentially every product is a bundle of features and services. The art of bundling consists in knowing which parts to sell together and which to sell separately. Be careful! Bundling projects are just as common as unbundling (aka "add-on pricing") projects. [pdf presentation]

[Marketing and Pricing] Calculating tariff scenarios

Many industries (Telcos, Banks, Utilities) work with two-part tariffs, consisting of a fixed access fee and a usage component. While this allows to specifically target different customer segments (think of prepaid tariffs vs. flat fees in mobile telephony), it also makes the assessment of the effects of tariff changes very complex. [pdf presentation]

[Marketing and Pricing] Some pricing propaganda

Pricing of the products in a company ranks among the tasks with the strongest influence on profitability. If you are operating on a 10% margin, increasing your prices by 5% leads to a profit increase of 50%! Let's look at some examples. [more online]

The basics of pricing

Pricing of the products in a company ranks among the tasks with the strongest influence on profitability. If you are operating on a 10% margin, increasing your prices by 5% leads to a profit increase of 50%! That is, if your customers are not running away [more online].

A [pdf presentation] with a few more details is also available.

Measuring marketing effects

So you've decided to do something about that dwindling favorite product of yours, and decreased the price to spurn its sales, or maybe you've started a nationwide ad-campaign. After a while you are asked to report on the success of that activity [more online].

A [pdf presentation] with a few more details is also available.